Mobile DigitalSalesQRCodes™ have evolved from niche engagement tool now finding themselves front and center as an unparalleled digital marketing vehicle. DigitalSalesQRCodes™ have breathed new life into traditional and digital marketing media. Brand can now instantly engage with their target audience. Adding a DigitalSalesQRCodes™ to a static print advertisement, TV ad, or on package or as a shelf talker creates a new interactive opportunity for the brand owner or retailer to engage their target audience wherever they are.
Mobile barcode scanning has experienced quadruple digit growth amongst consumers worldwide within the past twelve months and is becoming a key mobile media element for many brand owners.
Here are a list of questions for your brand to consider when deciding upon implementation of a DigitalSalesQRCodes™ strategy:
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What is my goal in using a DigitalSalesQRCodes™? To drive sales? To increase customer engagement? To drive consumer loyalty? To educate my audience?
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Is the DigitalSalesQRCodes™easily discoverable? Will it be well positioned within my print ad / billboard / TV spot / packaging/ etc.? And will the consumer have to search to find it?
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What is a consumer’s incentive to scan the DigitalSalesQRCodes™?
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Have we taken the necessary steps to ensure the DigitalSalesQRCodes™ resolves to the correct URL content and is easily scannable across multiple mobile device types and multiple scanner applications?
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Am we ensuring the largest possible reach for our campaign given our selected symbols, encoding, the mobile DigitalSalesQRCodes™ print properties (location, color, size)?
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Is the content to which the DigitalSalesQRCodes™ directs to optimized for mobile? If so, how will it appear across multiple device types?
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Have we provided an educational call to action within our campaign to direct and encourage consumers to scan?
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Have we properly tested all elements of the campaign to ensure all aspects work?
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Are we ready for a robust set of analytics post scan and post second click so we can properly measure my campaign’s success?
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Once I have my consumer’s attention, what’s next? How do I want to continue to interact with the consumer and what is my desired outcome?
